About Us
Why do I need a Consultant?
Today MPA is focused on encouraging a strategic approach to business, even when working with individuals in a teaching or mentoring relationship. We work closely with clients to embrace transformational ideas whether for their business or launching a new venture or indeed for themselves as the new breed of entrepreneur. We aim to help them make change happen enabling growth, success and building sustainable competitive advantage.
Make no mistake - it's all about YOU. Your ideas, your business. But sometimes a 'wise old head' (see below) can pass on the benefit of experience, both good and bad. And can stimulate fresh ideas you may not have considered. Better still, you can be coached to achieve success in your own terms.
Just WHO is Mike Penfold?
Marketing Professionals Australia (MPA) has been around since 2011 but its credentials stretch back much further than that.
It is the business created, owned and operated by Mike Penfold, a consummate marketing professional for over 50 years, with experience in:
- Large multi-national corporations – 25 years’ experience in the airline industry during its rapid expansion phase
- Smaller boutique subsidiaries of airlines selling software and services worldwide
- Representative consultancy – on behalf of services suppliers to the airline industry worldwide
- Hotel operations – owning and operating a multi-award-winning boutique hotel in Kangaroo Valley, near Sydney Australia
- Cattle stud farming – production of top-quality rare breed animals (Belted Galloways) for the farming trade
- Academic life as a Lecturer, Facilitator and Course Developer at Universities and Business Colleges
- Individual consultancy to small and medium enterprises (SMEs)
- Executive Coaching, especially in the use and business application of Artificial Intelligence (AI)
- Mentoring of emerging young Marketers (recent graduates)
- Many parts of the world - Australia, USA, UK, NZ, India, China, Korea, Taiwan, Botswana
He started his career as a computer programmer in the early days of corporate computing and has kept a deep interest and knowledge of the digital world ever since. Later, his career flourished into B2B Marketing and Business Development, followed by consultancy to SME Operations.
In addition, Academic life as teacher, facilitator and mentor to undergraduates, graduates and MBA students at various institutions has continued for over 10 years.
He now also curates information on all aspects of Digital Transformation, including a weekly newsletter focussing on new developments, to a select list of interested subscribers (free of charge). Join here: Dashboard - Shifting Sands Digital
He holds these qualifications and attributes:
- Master of Marketing (Monash) MOM
- Executive Master of Business Administration (AGSM–UNSW) EMBA
- Fellow of the Australian Marketing Institute for 10 years - FAMI https://certificates.ami.org.au/081e6600-5eaa-4f14-8d14-ffba4d4ac303
- Certified Practising Marketer CPM, AMI
- Fellow of the Chartered Institute of Marketing (UK) - FCIM
- Professional Mentor, Emerging Marketers Program 2020, 2021 & 2022, 2023 Australian Marketing Institute
- Certificate 4 in Training & Education
See further details on LinkedIn www.linkedin.com/in/mikepenfold
A popular addition........
We now offer Coaching to recent graduates (or nearly there) especially from MBA or similar Masters' courses to help you bridge the gap from College life to the real world. We aim to give you sufficient background to help you 'hit the ground running' when you join the workforce!!