Today MPA is focused on encouraging a strategic approach to business, even when working with individuals in a teaching or mentoring relationship. We work closely with clients to embrace transformational ideas whether for their business or launching a new venture or indeed for themselves as the new breed of entrepreneur. We aim to help them make change happen enabling growth, success and building sustainable competitive advantage.
Make no mistake - it's all about YOU. Your ideas, your business. But sometimes a 'wise old head' (see below) can pass on the benefit of experience, both good and bad. And can stimulate fresh ideas you may not have considered. Better still, you can be coached to achieve success in your own terms.
Marketing Professionals Australia (MPA) has been around since 2011 but its credentials stretch back much further than that.
It is the business created, owned and operated by Mike Penfold, a consummate marketing professional for over 50 years, with experience in:
He started his career as a computer programmer in the early days of corporate computing and has kept a deep interest and knowledge of the digital world ever since. Later, his career flourished into B2B Marketing and Business Development, followed by consultancy to SME Operations.
In addition, Academic life as teacher, facilitator and mentor to undergraduates, graduates and MBA students at various institutions has continued for over 10 years.
He now also curates information on all aspects of Digital Transformation, including a weekly newsletter focussing on new developments, to a select list of interested subscribers (free of charge). Join here: Dashboard - Shifting Sands Digital
He holds these qualifications and attributes:
See further details on LinkedIn www.linkedin.com/in/mikepenfold
We now offer Coaching on AI to individuals or groups.
Face-to-face or hybrid to suit you. We aim to give you sufficient background to help you re-imagine your business with a little help from AI!!